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- For the First Time Since 2001, DEMA Certification Census Numbers Show a Increase in the Certified Diver Count in 1st and 2nd Quarters of 2004-
New York, NY - (Aug. 30, 2004) - The latest DEMA Certification Census numbers indicate that the long-awaited turnaround in the dive industry has begun. Certification agencies participating in the Census have reported a 10 percent increase in certifications for the first quarter and a 7 percent increase for the second quarter of 2004 as compared to the same quarters in 2003.
During the first quarter of 2004, a total of 31,765 unique certifications were reported, as compared to 28,899 for the first quarter of 2003. During the second quarter of 2004, there were 48,987 unique certifications as compared to 46,282 for the second quarter 2003. In total, during the first half of 2004, the Certified Diver Count was 80,752. These numbers reflect unique dive certification counts, eliminating any duplicates - that is, certifications reported by more than one certifying agency.
Starting in 2003 all training agencies were invited to report their numbers through the DEMA Certification Census. The certifying agencies reporting on the first and second quarter figures for 2004 are NAUI, PADI, SDI / TDI and SSI. The same agencies reported quarterly certification numbers starting in 2003. Although no quarterly figures were available before 2003, these agencies reported their yearly totals dating back to 2000. The agencies report their numbers to a third party administrator with DEMA receiving the total counts; DEMA does not see numbers from any one agency.
The complete Certification Census numbers will be posted on DEMA's website, http://www.dema.org, in the coming weeks.
"This increase in the number of people being certified reported by these four certifying agencies can be viewed as an early indicator that the long-awaited turnaround in the dive industry is upon us," says Tom Ingram, Executive Director of DEMA. "It reflects the upturn in the economy and growing consumer confidence, which reached the highest point in two years this past July, the marketing efforts of the entire diving industry as well as the impact of a concentrated effort launched 18 months ago by DEMA to build the business."
DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,200 members, this non-profit, global organization promotes scuba diving through many initiatives including consumer awareness programs, media campaigns and sponsorship of the DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries.
DEMA Show 2004 will take place Oct. 13-16, 2004 in Houston, Texas, with more than 600 exhibitors from around the world and 10,000 dive and travel industry professionals expected to attend. For more information on DEMA Show 2004, visit http://www.demashow.com. For more information on DEMA, call +1-858-616-6408 or visit http://www.dema.org. <
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